• Lack of an established policy and criteria on deployment of Tourism Personnel as Tourism Attache's in strategic Kenyan Foreign Missions. No budget provision for the same
• None
• Lack of an established policy and criteria on deployment of Tourism Personnel as Tourism Attache's in strategic Kenyan Foreign Missions. No budget provision for the same.
• Delayed exchequer release of funds
• Clashing dates of tourism and travel exhibitions in different countries
• Approvals from the Cabinet
• Inadequate funding and untimely releases of the available funds.
• KTB is finalizing assets for two key campaigns to be launched in Q2: Domestic and International Campaigns
• Due to Budget constrains no specific new market is targeted in Africa in 2027
• Delayed international campaign due to rework of the campaign Concept
• Limited resources to invest in the new markets
• Political Instability in countries such as DRC and South Sudan, which were among the target markets
• Delayed exchequer release

• The Ministry proposed consideration for Tourism Attache's in Kenyan Foreign Missions in the New Foreign Policy submitted to Cabinet. Follow up on this recommendations with the Cabinet is necessary. Development and approval of human resource instruments for the Tourism Attache Cadres. Budget provisions for their operations and personnel emoluments.
• None
• none
• The Ministry proposed consideration for Tourism Attache's in Kenyan Foreign Missions in the New Foreign Policy submitted to Cabinet. Follow up on this recommendations with the Cabinet is necessary. Development and approval of human resource instruments for the Tourism Attache Cadres. Budget provisions for their operations and personnel emoluments
• Timely exchequer release of project funds
• Profiling of markets with higher impact returns.
• Expedite approvals from the Cabinet sooner.
• Timely release of funds
• Positive destination profiling is key for the steady growth in Brand Perception
• There is a need to increase KTB funding to allow more resources to be allocated towards marketing
• Avail funds for subsequent activities
• Target to be implemented as planned
• Exchequer to release the funds for the activity
• Timely funds release by exchequer
• Timely exchequer release
• Exchequer to release funds

• None
• Target achieved
• Target for Q1 achieved
• The target is to be achieved in the subsequent quarter.
• implemented the “Hapa ni Wapi” Campaign, aimed at promoting the destination to the domestic market KTB has finalized the Experience the Wonder international Campaign
• Target not achieved
• KTB focused on the Asia market in Q2. Feasibility studies for the new markets were conducted in 2024/25. The focus in 2025/26 is on the development of the new markets; however, due to resource constraints, KTB remained focused on the existing markets
• KTB implemented a campaign in South Africa in Q2 aimed at boosting the South African arrivals to Kenya
• Requisite briefs were prepared for the Cabinet, and the Secretary is awaiting the Constitution of the new Cabinet.
• Feasibility studies for the new markets were conducted in 2024/25. The focus in 2025/26 is in the development of the new markets
• KTB was involved in the promotion of the Magical Kenya travel Expo, which was key in positioning the destination
• The domestic campaign will be promoted across all African markets to ensure effective reach to the African markets
• This is an ongoing process. Government has developed Incentives such as free visa entry and is undertaking promotion and marketing in all African Countries. KTB invested in the following markets in Africa; Uganda, Tanzania , South Africa, Ghana, Nigeria , DRC , Zambia, Rwanda, Ethiopia
• Engagement for the establishment of the desks was initiated with Ministry of Foreign Affairs
• Target achieved: KTB has implemented projects in the US, China, India, the UK, rest of Europe, Africa, Australia, Mexico, and Brazil.
• KTB conducted digital and influencer campaigns in the US, Europe, China, and India, which are expected to positively impact brand visibility.
• No planned activity in this quarter
• Target exceeded
• Target to be achieved in the subsequent quarter.

No budget notes recorded.