Public Implementation Report

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With Challenges
28

Reports where implementation challenges were captured.

With Resolutions
28

Reports containing responses, actions, or recommendations.

KES
Total Amount Spent
0.00

Summed expenditure across all filtered report entries.

%
Average Performance
50.5%

Average performance score from the filtered records.

C
Challenge Rate
100.0%

Share of report records with recorded challenges.

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Action Rate
100.0%

Share of report records with resolutions or recommendations.

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Status Distribution

Implementation status mix across the filtered public report records.

28 Total Records
Pipeline
0.0% share
0
Ongoing
92.9% share
26
Stalled
7.1% share
2
Completed
0.0% share
0

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TP

Tourism Promotion and Marketing

Cluster: ENVIRONMENT AND NATURAL RESOURCES | Last Updated: 24 Feb 2026
Stalled High Risk Stalled Ongoing
Budget
2,489,544,159.00
Spent
0.00
Absorption
0.0%
Performance
50.5%
Overall Performance
50.5%
Score
Budget Absorption
0.0%
Shows the proportion of reported expenditure against the available project budget.
Report Volume
10 of 28 Entries
Indicates the number of raw reporting records available for this project.

Public Story Board

A simplified view of what is affecting implementation, what is being done, and the latest public-facing outcome.

Challenges 4 Actions 4 Coverage 100.0%
!
Key Challenges

Issues slowing or affecting delivery

Lack of an established policy and criteria on deployment of Tourism Personnel as Tourism Attache's in strategic Kenyan Foreign Missions. No budget provision for the same
Lack of an established policy and criteria on deployment of Tourism Personnel as Tourism Attache's in strategic Kenyan Foreign Missions. No budget provision for the same.
Clashing dates of tourism and travel exhibitions in different countries
Approvals from the Cabinet
Inadequate funding and untimely releases of the available funds.
KTB is finalizing assets for two key campaigns to be launched in Q2: Domestic and International Campaigns
Due to Budget constrains no specific new market is targeted in Africa in 2027
Delayed international campaign due to rework of the campaign Concept
Actions / Resolutions

Responses and recommendations captured

The Ministry proposed consideration for Tourism Attache's in Kenyan Foreign Missions in the New Foreign Policy submitted to Cabinet. Follow up on this recommendations with the Cabinet is necessary. Development and approval of human resource instruments for the Tourism Attache Cadres. Budget provisions for their operations and personnel emoluments.
The Ministry proposed consideration for Tourism Attache's in Kenyan Foreign Missions in the New Foreign Policy submitted to Cabinet. Follow up on this recommendations with the Cabinet is necessary. Development and approval of human resource instruments for the Tourism Attache Cadres. Budget provisions for their operations and personnel emoluments
Profiling of markets with higher impact returns.
Expedite approvals from the Cabinet sooner.
Timely release of funds
Positive destination profiling is key for the steady growth in Brand Perception
There is a need to increase KTB funding to allow more resources to be allocated towards marketing
Avail funds for subsequent activities
Comments / Outcomes

Latest reported progress notes

Target achieved
Target for Q1 achieved
The target is to be achieved in the subsequent quarter.
implemented the “Hapa ni Wapi” Campaign, aimed at promoting the destination to the domestic market KTB has finalized the Experience the Wonder international Campaign
KTB focused on the Asia market in Q2. Feasibility studies for the new markets were conducted in 2024/25. The focus in 2025/26 is on the development of the new markets; however, due to resource constraints, KTB remained focused on the existing markets
KTB implemented a campaign in South Africa in Q2 aimed at boosting the South African arrivals to Kenya
Requisite briefs were prepared for the Cabinet, and the Secretary is awaiting the Constitution of the new Cabinet.
Feasibility studies for the new markets were conducted in 2024/25. The focus in 2025/26 is in the development of the new markets
Challenge → Action → Outcome Flow
4 Highlighted
!
Challenge
24 Feb 2026

Lack of an established policy and criteria on deployment of Tourism Personnel as Tourism Attache's in strategic Kenyan Foreign Missions. No budget provision for the same

Action
Resolution / recommendation

The Ministry proposed consideration for Tourism Attache's in Kenyan Foreign Missions in the New Foreign Policy submitted to Cabinet. Follow up on this recommendations with the Cabinet is necessary. Development and approval of human resource instruments for the Tourism Attache Cadres. Budget provisions for their operations and personnel emoluments.

Outcome
Stalled

Stalled

!
Challenge
24 Feb 2026

Lack of an established policy and criteria on deployment of Tourism Personnel as Tourism Attache's in strategic Kenyan Foreign Missions. No budget provision for the same.

Action
Resolution / recommendation

The Ministry proposed consideration for Tourism Attache's in Kenyan Foreign Missions in the New Foreign Policy submitted to Cabinet. Follow up on this recommendations with the Cabinet is necessary. Development and approval of human resource instruments for the Tourism Attache Cadres. Budget provisions for their operations and personnel emoluments

Outcome
Ongoing

The target is to be achieved in the subsequent quarter.

!
Challenge
24 Feb 2026

Lack of an established policy and criteria on deployment of Tourism Personnel as Tourism Attache's in strategic Kenyan Foreign Missions. No budget provision for the same.

Action
Resolution / recommendation

The Ministry proposed consideration for Tourism Attache's in Kenyan Foreign Missions in the New Foreign Policy submitted to Cabinet. Follow up on this recommendations with the Cabinet is necessary. Development and approval of human resource instruments for the Tourism Attache Cadres. Budget provisions for their operations and personnel emoluments.

Outcome
Ongoing

Ongoing

!
Challenge
24 Feb 2026

Clashing dates of tourism and travel exhibitions in different countries

Action
Resolution / recommendation

Profiling of markets with higher impact returns.

Outcome
Ongoing

KTB implemented a campaign in South Africa in Q2 aimed at boosting the South African arrivals to Kenya

Detailed Data Table

Raw report history is kept here for users who need the full records.

Showing 10 of 28
Date Status Amount Spent Performance Challenges Recommendations Comments
24 Feb 2026 Stalled 0.00 0.0%
Lack of an established policy and criteria on deployment of Tourism Personnel as Tourism Attache's in strategic Kenyan Foreign Missions. No budget provision for the same
The Ministry proposed consideration for Tourism Attache's in Kenyan Foreign Missions in the New Foreign Policy submitted to Cabinet. Follow up on this recommendations with the Cabinet is necessary. Development and approval of human resource instruments for the Tourism Attache Cadres. Budget provisions for their operations and personnel emoluments.
N/A
24 Feb 2026 Ongoing 0.00 100.0%
N/A
N/A
N/A
24 Feb 2026 Ongoing 0.00 100.0%
N/A
N/A
Target achieved
24 Feb 2026 Ongoing 0.00 100.0%
N/A
N/A
Target for Q1 achieved
24 Feb 2026 Ongoing 0.00 100.0%
N/A
N/A
Target achieved
24 Feb 2026 Ongoing 0.00 0.0%
Lack of an established policy and criteria on deployment of Tourism Personnel as Tourism Attache's in strategic Kenyan Foreign Missions. No budget provision for the same.
The Ministry proposed consideration for Tourism Attache's in Kenyan Foreign Missions in the New Foreign Policy submitted to Cabinet. Follow up on this recommendations with the Cabinet is necessary. Development and approval of human resource instruments for the Tourism Attache Cadres. Budget provisions for their operations and personnel emoluments
The target is to be achieved in the subsequent quarter.
24 Feb 2026 Ongoing 0.00 0.0%
Lack of an established policy and criteria on deployment of Tourism Personnel as Tourism Attache's in strategic Kenyan Foreign Missions. No budget provision for the same.
The Ministry proposed consideration for Tourism Attache's in Kenyan Foreign Missions in the New Foreign Policy submitted to Cabinet. Follow up on this recommendations with the Cabinet is necessary. Development and approval of human resource instruments for the Tourism Attache Cadres. Budget provisions for their operations and personnel emoluments.
N/A
24 Feb 2026 Ongoing 0.00 100.0%
N/A
N/A
implemented the “Hapa ni Wapi” Campaign, aimed at promoting the destination to the domestic market KTB has finalized the Experience the Wonder international Campaign
24 Feb 2026 Ongoing 0.00 100.0%
N/A
N/A
KTB focused on the Asia market in Q2. Feasibility studies for the new markets were conducted in 2024/25. The focus in 2025/26 is on the development of the new markets; however, due to resource constraints, KTB remained focused on the existing markets
24 Feb 2026 Ongoing 0.00 100.0%
Clashing dates of tourism and travel exhibitions in different countries
Profiling of markets with higher impact returns.
KTB implemented a campaign in South Africa in Q2 aimed at boosting the South African arrivals to Kenya