Tourism Promotion and Marketing

To strengthen Kenya's position as a premier destination in the source, new and emerging markets; To profile, reassure and build confidence of investors and source markets

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Responsible MDASTATE DEPARTMENT FOR TOURISM
SectorENVIRONMENT AND NATURAL RESOURCES
County / LocationNational / multiple
StatusCritical / Behind Schedule
Progress90%
Estimated CostKsh 19,700,000,000
Planned Start01 Jul 2023
Expected Completion30 Jun 2028
Actual CompletionNot Available
Last Update24 Feb 2026
Tourism Promotion and Marketing : Strengthen Kenya’s position as a premier tourism destination in the source, new and emerging markets

Tourism Promotion and Marketing : Strengthen Kenya’s position as a premier tourism destination in the source, new and emerging markets

This project entails Brand awareness creation,Priority tourism markets reached, African tourism source markets diversified and Tourism attache desks established in foreign missions

Why It Matters

The project will contribute to high Occupancy and patronage in tourist facilities,increased visitor arrivals and increased domestic tourism. Thus, resulting in increased tourism earnings and ncreased job creation in tourism sector
Progress 90%

Benefits

Increased job creation in the tourism sector: THis project will involve creation of new additional jobs in Tourism
Increase in tourist earnings: This project will contribute to increased revenue from Tourism resulting increased GDP from tourism earnings

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